About Sanford CFO
Strategic Financial Leadership Designed for Growth & Profitability
At Aligned Financial Solutions (AFS), we believe that lasting growth starts with clarity, strategy, and alignment. We are a boutique consulting and advisory firm dedicated to helping small and mid-sized businesses across North America transform their financial operations into powerful drivers of profitability and sustainability.
Whether you're scaling, restructuring, or seeking stronger financial oversight, AFS provides high-impact CFO advisory and strategic financial planning tailored to your business reality.
Meet Alexandre
Founder & Finance Leader
Alex Sanford Barros is a Finance Practice Leader with over 20 years of experience in Industry and Consulting providing Advisory Services to SMEs across North America. He has an extensive experience in strategic financial management and performance improvement aligned with company’s growth plan. He has been working across different projects and positions in both private & public sectors supporting organizations within different industries.
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Alex is considered a professional with innovative ideas providing solutions to improve business and finance performance for private organizations. He is specialized in strategy planning and financial management best practices and solutions including financial planning, reporting & analysis, budgeting & forecasting, costing & profitability, financial processes, internal controls & performance improvement. Holding a Master of Financial Management from University of Alberta – CA and MBA in Finance & Accounting from Regis University in Colorado - USA. He has also attended a CFO program from Wharton School of Business at the University of Pennsylvania, and he graduated in January 2024 with an Executive Master in Strategy and Innovation from Saïd Business School at University of Oxford – UK.
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Alex has been working for private organizations in North America including Standard & Poor’s Ratings & Investment, PwC Consulting, Cargill Canada, and Business Bank Development of Canada Advisory Services as Finance Practice Leader in Western Canada.